Who wants to know about volunteer impact? Three funders weigh in

I wondered what kind of story we tell funders about our volunteers. So I picked up the phone and asked them. Here’s what they said.

I’ve had a theory for a while now. It’s that nonprofits under-report on the impact of their volunteer programs when communicating to supporters – especially when it comes to foundations and funding requests.

And if that’s true, then — in theory — the nonprofits that report on volunteer impact must have a strategic edge over their peers.

After all, which funding proposal is more substantial, or the better investment?

  1. The one that touts the number of hours contributed by volunteers – or
  2. The one that demonstrates just how volunteers advance an organization’s mission

Needless to say, my preference is for option #2, and I’ve made a point to mention it whenever I offer a training on creating strategic volunteer impact measures.

But recently, as I was planning my next training, it occurred to me that perhaps it was time to verify the soundness of my speculation.  Perhaps funders don’t need…

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