Start a continuing ed program and watch your volunteers stick around
What does a continuing education program do for your volunteer base?
Besides educating your volunteers, it’s the secret sauce that boosts volunteer retention.
That’s one of the great lessons I learned while managing volunteer training for Fairfax CASA.
CASA volunteers are required to complete 12 hours of continuing education each year in order to remain certified as advocates. The mandate keeps volunteers current on issues related to child abuse and neglect.
What I discovered was that our continuing ed program did much more than educate the volunteers: it also helped create a sense of community and belonging that kept volunteers engaged.
One year our volunteer satisfaction survey included over 125 (overwhelmingly positive) comments about continuing ed – everyone had an opinion about it—compared with only a few dozen comments around other questions. I knew that our program was on the right track when our volunteers found so much to say about their learning.
Ditch Your Appreciation Event?
Some volunteer programs get really bold with continuing ed. Take Lori Baker, who recently retired as head of a…
Can your agency make it work with court mandated volunteers? Laura Rundell weighs the pros and cons
Many of us have struggled to effectively utilize volunteer applicants with court-mandated service in a way that is both beneficial and safe for our agency. Some of these volunteers may have brought much needed skills or labor to your volunteer program. Others led to more negative experiences that made us question if it is worth the risk to accept applicants with court mandated service. If you work for a social services agency, providing a “second chance” may also be part of your mission.
If you are evaluating your agency’s policy about court mandated volunteers, or are just looking to make your program as effective as possible, here are some points that might guide your team’s decision.
- Is your agency able to provide suitable supervision? If you serve youth, you have to weigh very different risk factors than if you organize community clean-ups, but in either case, volunteers (not just court mandated) must have some degree of supervision. Is your agency able to provide a level of supervision appropriate to…
Don’t worry if a volunteer speaker bows out of your info session. You have another great story close at hand.
Doesn’t the role of information session facilitator feel more like a talent scout sometimes? I am thinking of all the sessions that I have organized over the years to engage volunteers, lining up current volunteers to share their stories and inspire others. I spent a lot of time calling around to find someone who had the time to join us for a session.
That cast of characters was always changing, depending on who was available that day to share their story. I used to worry a lot about what would happen if a speaker was a no show or cancelled at the last minute.
Then I realized that there was one story that was always available, equally powerful, and often overlooked. My own story.
Your story is just as powerful.
Facilitating an information session is about more than keeping the session on track. It’s also about opening up and sharing your emotional connection to the cause.
If you have volunteered with your program, that’s a great bonus. I started…
Make sure the resources you like to use the most match up with what you need
What’s your relationship with free stuff? Everyone has one, even if it sounds odd to describe it that way. Is yours more of a friendship or is it a committed relationship?
In other words, do we hang out with free stuff now and then or do we feel the need to become exclusive?
I have a definite opinion on this one: free stuff resides in the friendship zone.
Don’t get me wrong. I give away a lot of free stuff like handouts and webinars and I’m happy to do so. I know it’s a great help in developing our professional skills.
What you may not realize is that I’m very selective about what I share and feature resources that are intended to polish the skills of someone who already has covered some of the basics. These resources will never take you deep enough to really master a particular skill – that’s not the purpose.
This is where some readers may want to revisit their relationship with free stuff. Oftentimes when we work in…
Want to bring co-workers on board with your great idea? Start with these three things.
When I’m with my colleagues, the most common complaint I hear is how difficult it is to bring co-workers around to their point of view. Achieving that kind of buy-in is one of the qualities that separates managers from leaders because it means standing by your vision. The buy-in could be around anything, from finding new ways to engage volunteers to getting people to staff meetings on time. Lack of buy-in can feel like a hopeless situation, but the truth is that you can usually shift circumstances to your favor.
Achieving buy-in is at the top of my mind because I’m preparing a workshop on the subject for my local DOVIA*. As I develop the presentation, I have found many different models for fostering buy-in – all different, some quite complex. But in every approach there are some common threads.
Here are three essentials.
- It’s not about persuasion – at least not at first. How many times have you created the most compelling script possible in your head to make your case, only to have it…
TH Guest Blogger Liza Dyer shares another handy app to keep us on track.
Do you have FOMO, also known as Fear Of Missing Out? Maybe you have TBD, or Too Busy Disorder. Either way, you are going to miss out on things on the internet every single day. And not just things, but important things that can make you a more informed, connected, and knowledgeable professional. In a world of information overload, how can you keep up?
I use the free version of Pocket to save and organize volunteer management and nonprofit resources. It’s a powerful and accessible way to bookmark things you want to read, watch, or look at later.
Don’t have time to read that great article a colleague emailed to you? Save it to Pocket and read it when you have the time. For example, Nonprofit Quarterly wrote about a Wall Street Journal article about boomer docents at a museum “going wild.” I’d already read the original article, but wanted to read what Nonprofit Quarterly had to add to the conversation. I didn’t have time to look at the whole…
When you work for a nonprofit, how do you decide to spend money on yourself?
I was in charge of staff development at my last nonprofit job. That meant organizing in-services and other trainings intended to help our supervisors work as effectively as possible with our volunteers.
One year, I was especially proud that the program hired a management consultant to meet with the supervisors quarterly to talk about the art of supervising volunteers. To my mind – and to my Executive Director’s mind, there was nothing more essential than making sure our supervisors were well schooled in supervision practices.
I was so excited to offer this service to the supervisors – and surprised at the push-back I received from a couple of co-workers.
It wasn’t about the coaching. My co-workers knew this coach and liked him: it was because we were paying this coach to teach supervision.
“We’re a nonprofit,” said one co-worker. “People should be donating their services to us.”
Supervising volunteers was the most important thing our program did. It made sense to hire a qualified person to coach our staff around this essential skill….
“I absolutely hate volunteering at your organization’s name.”
Has one of your volunteers ever said this about your nonprofit online? If you haven’t done an online search to find out in a while – or ever – it’s time!
There are a lot of suggestions out there on how organizations should be talking about themselves online, including using social media. But, just like an in-person conversation, it’s important to listen online as much as you talk – if not more. Understanding what volunteers are saying about their experiences – positive or negative – can help you create a stronger volunteer program.
One of my favorite ways to listen to what volunteers are saying online is to set up a Google Alert. I’ve had Google Alerts set up for my own name for over ten years, so it was a no-brainer when I got into volunteer management that I would set it up for my organization as well.
Want to know what volunteers are saying about your nonprofit online? Set up a Google Alert in three easy steps:
- Go Google Alerts
- Type in your search terms
- Click “Create Alert”
Tips for Google Alerts
Three volunteer engagement pros weigh in on behavior-based interviewing
Readers of my blog know that I am a big fan of behavior-based interviewing — and that’s because it works. Using this particular model means you engage volunteers who are a good fit from the get go, making supervision easier and increasing your odds for retention.
But don’t take my word for it. This week, I interviewed three volunteer engagement professionals who all use behavior-based interviewing and experience their own positive results. Here are their perspectives:
Keeping things objective
Priscilla Jahanian, a supervisor at Fairfax CASA, likes the behavior-based approach because it is competency-based and not subjective. “It takes the burden off of me making a decision based on my personal feelings about an individual. It gives me confidence because I know when to zero in for clarification.” Priscilla finds the method especially helpful for pinpointing interpersonal skills.
Great for skills-based volunteers
Working at the national level of the American Red Cross, Volunteer Relationships Manager Kim Gube sees behavior-based interviewing as a useful tool to use when screening for board or committee members. The national office…
That’s Trudy, on the left. She is 51 years old, lives in Fairfax VA with her software exec husband, Lance, and her youngest daughter, Angie.
Angie is headed off to college in the fall and Trudy is trying to figure out what to do when she becomes an empty nester. She used to be a school teacher before raising her daughter – she loves children – but she has not worked in many years. She is wondering if there is a way she can volunteer that involves children and will challenge her – she wants to do more than read to children or tutor them.
Why am I telling you about Trudy? Because she’s not real.
Trudy is a persona that I created while at Fairfax CASA to represent my ideal volunteer. For years, she gave me guidance on how to craft my messaging and direct my marketing. It’s Trudy who kept me focused on inspiring prospective volunteers who were a lot like her.
Old practice, new application
Creating personas is nothing new. Like so many of my favorite practices, the idea comes from the advertising world,…