Three volunteer engagement pros weigh in on behavior-based interviewing

Still on the fence - Twenty HatsReaders of my blog know that I am a big fan of behavior-based interviewing — and that’s because it works. Using this particular model means you engage volunteers who are a good fit from the get go, making supervision easier and increasing your odds for retention.

But don’t take my word for it. This week, I interviewed three volunteer engagement professionals who all use behavior-based interviewing and experience their own positive results. Here are their perspectives:

Keeping things objective

Priscilla Jahanian, a supervisor at Fairfax CASA, likes the behavior-based approach because it is competency-based and not subjective. “It takes the burden off of me making a decision based on my personal feelings about an individual. It gives me confidence because I know when to zero in for clarification.” Priscilla finds the method especially helpful for pinpointing interpersonal skills.

Great for skills-based volunteers

Working at the national level of the American Red Cross, Volunteer Relationships Manager Kim Gube sees behavior-based interviewing as a useful tool to use when screening for board or committee members. The national office…

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Trudy - Twenty HatsThat’s Trudy, on the left. She is 51 years old, lives in Fairfax VA with her software exec husband, Lance, and her youngest daughter, Angie.

Angie is headed off to college in the fall and Trudy is trying to figure out what to do when she becomes an empty nester. She used to be a school teacher before raising her daughter – she loves children – but she has not worked in many years. She is wondering if there is a way she can volunteer that involves children and will challenge her – she wants to do more than read to children or tutor them.

Why am I telling you about Trudy? Because she’s not real.

Trudy is a persona that I created while at Fairfax CASA to represent my ideal volunteer. For years, she gave me guidance on how to craft my messaging and direct my marketing. It’s Trudy who kept me focused on inspiring prospective volunteers who were a lot like her.

Old practice, new application

Creating personas is nothing new. Like so many of my favorite practices, the idea comes from the advertising world,…

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