What if our annual reviews backed up what really counts?
I love the aha! moments that arise whenever a group of super-smart volunteer managers gets together. One of these moments occurred just last month during a workshop I facilitated on building nonprofit capacity with volunteers.
As part of the workshop, we talked about how important it was to get strategic about measuring volunteer impact – and what better way to measure impact than to connect volunteer efforts to the mission of the organization.
The flash of brilliance occurred when we looked at a fictional example of a nonprofit strategic priority. This particular example took each volunteer role and established metrics for them that contribute to the larger goal.
Here’s the fictional example so that you understand what I mean. It’s for a homeless shelter. You will see that table looks like a section of a typical strategic plan – but there are two additional columns: one that names the volunteer role, and one that ties the outcomes of the role to the goals of the program area. In this way, the volunteer role is seen in context, and as an integral part of what’s needed to achieve the desired outcomes.
At the workshop, one of the participants looked at the metrics and observed that they are more than an evaluation tool for volunteer engagement – they are an evaluation tool for our own performance as leaders of volunteers.
Think about that for a moment. What if our performance reviews were based on these same measures? Instead of looking at just at recruitment or retention (or our reliability and punctuality), what if we were held accountable for what our volunteers actually contribute to our organizations?
This is not an original concept. It’s one that every thought leader in the field champions in one way or another. That’s because these measures get straight to the bottom line – they demonstrate how the volunteers we manage improve the quality of life for our clients, our community, our planet.
All kinds of positive things come from a this type of evaluation:
- First, we are measured on what really matters. It doesn’t take long for volunteer managers to realize that the number of volunteers recruited has little relationship to their effectiveness on the job. Similarly, retention figures can mask a volunteer pool that is unreliable. These inputs tell a misleading story.
- Second, the evaluation is inclusive – it illustrates how the volunteer program benefits the organization, and it demonstrates that you don’t work in a silo, separate from your programmatic counterparts.
- Third, the evaluation become a teaching tool for our decision-makers. By establishing strategic measures for our volunteers, we are showing our leadership how to think about volunteers and their potential to expand what’s possible.
This final reason may be the most important one for volunteer management as a profession. As I’ve said before (because it’s so darned important), we cannot wait for our decision-makers to wake up one day and appreciate the full potential of a volunteer program – we need to educate them about our role.
When we are able to tie what we do to the most important goals of our organizations, we elevate our role and build our credibility. Do these types of measures raise the bar for running an effective volunteer program? Absolutely. Is there a payoff for doing so? You bet – we can demonstrate our value in ways that cannot be dismissed.
Volunteer Managers: the toughest part of the measuring process is getting started. My June 20 webinar walks you step-by-step through what you need (and what you don’t need) to successfully create impact measures.
Check out ‘Getting ready for a Volunteer Impact Strategy Session’ at volunterimpactsuccess.eventbrite.com