Now that we know where to focus our marketing efforts, you might be thinking that you are ready to roll with that volunteer recruitment plan. Before proceeding, however, please note that any plan worth its salt includes measures. If you are new to this practice, setting strategic measures may seem rather daunting. The good news is that you have already been tracking some key measures on your referral sources spreadsheet. We are simply going to take that data and use a few simple calculations to set some goals. This post will walk you through something so simple and quick to do you will wonder what took you so long to do it.
First, plot three measures on your volunteer recruitment plan:
- Number of inquiries needed.
- Number of applicants needed.
- Number of volunteers needed.
Next, review your data from the referrals tracking sheet and note two percentages:
- Percent who inquire who then apply to volunteer. Let’s say that percentage is 40%.
- Percent of those who apply who actually become volunteers. Let’s say that figure is 80%
Now take the number of volunteers that you actually need. To make things easy, let’s say you that you need 200 volunteers. You are going to take that number and work backwards, using that data that you have acquired from the referral tracking sheet.
Now we can calculate:
- If we need 200 volunteers and 80% apply, we need 250 people to apply to the program.
- If our applicants account for 40% of all inquiries, then we need 625 inquiries into the program.
These two measures, 250 applicants and 625 inquiries, are the targets you will aim to reach over the course of the year. For example how does the target number of inquiries bear up against your actual number? If you are hitting your measures when it comes to inquiries, then your recruitment plan may be a matter of documenting the status quo. If you are fielding too many inquiries, then you may want to review those referral sources and only market to a few targeted areas. If you are short inquiries, then it is time to re-evaluate and see how you can boost your numbers. Regardless of the scenario, you now have some tangible information that you can turn to at any time to better assess your marketing efforts.